Spoilt by Choice

Discover a new way to shop for jewellery. Be spoilt by choice. There are millions of people in the world, but only one with your exact personality and preferences. You’re unique and your jewellery should naturally be an extension of you.

When you enter a jewellery store, do you often feel like it has been sterilized with monotony? When you glance through the windows of countless jewellery shops, do you see the same static rehashes of old designs?

Have you ever wished that a jeweller could actually read your mind, in terms of presenting something that matches your desires and uses their creativity to come up with something truly compelling?

Do you crave something new that is not just following trends but actually trendsetting? Well… we do have a cure for your boredom.

Introducing the Life Design Studio – a space where your imagination and our craftsmanship come together to form truly brilliant and beautiful jewellery.

Located in the heart of our flagship store, the Design Studio is a plush lounge, where you work with our designers to create what you wish. It is an outlet of your desires in our luxurious space.

Using our state-of-the-art technology, we bring to life your vision, your state of mind and your heart’s desires. Use our computer aided design system that holds the potential of limitless possibilities. Try together brilliant compositions, combinations of design to help produce what will be your most prized pieces of jewellery.

Here’s how the process works:
Grab hold of any piece of existing jewellery and start making minor or major changes to it using the computer based system.

Whether you want to change the color of a stone, switch up the kind of gold from yellow to rose to white or add new flourish and detail, the sky is the limit.

You may also take an existing variation in the piece of jewellery and give it an entirely new twist. Go wild with permutations and combinations to create something uniquely yours.

LIFE’s lounge has introduced an entirely new way to shop for jewellery. We look forward to hosting you.